Burn It All Down, Baby
Hi! I’m Liz.
And this is Burn It All Down, where I live out my lifelong dream of roasting how insane everything is.
After I emerged from my pandemic bat cave, “outside” felt like an open air asylum, and I needed to name our world-gone-mad-screen-addicted-content-goblin zeitgeist. So, I started calling these spiritually bereft times — where everyone is a touch mentally ill whether they’ll admit to it or not — the Age of Unhingement™.
Then, I started this newsletter because I needed to express myself authentically and metabolize the nonsense that too many have accepted as real.
I’m a social media strategist, producer, and writer by trade and have been for nearly 15 years. My career provided a front row seat to watch the social internet destroy our culture and our sweet evolved monkey brains. I write what I see, what I feel, and what I know: menty b trends, ongoing media collapse, political derangement, haunting vibes. But nothing is really off the table here at BIAD HQ — we keep it fresh, we keep it fun, and, most importantly, we have a TIME.
More about LIZ!
I’m an award-winning storyteller who has made vertical videos for too many companies and some of the most famous people in the world. You’ve probably “liked” my work.
I was born and raised in Toronto (smugly Canadian) and currently reside in Los Angeles where I enjoy the nice weather and complaining about how this city has, like, three decent sandwiches.
You can follow me on Instagram or send me an email. I love to chat.




